In an unprecedented move that has left industry pundits dumbfounded and potential buyers in a state of disbelief, Dodge, the American automaker renowned for its muscle cars, has reportedly started rejecting 'overqualified' buyers for its new Charger model. Instead, the company is allegedly requesting buyers to present FICO scores in the sub 400 range.
The surprising policy change was first discovered by a disgruntled buyer, Doug Becker who was denied the opportunity to purchase a brand-new Charger despite his stellar credit score of 770.
"I was excited to go to the next Cars & Coffee meet. I heard a lot of new C8 owners were showing up lately. Would have been fun to see their faces," Becker lamented, "but they [the dealership] told me I was too reliable and financially responsible, then showed me the door. I was flabbergasted!"
A source inside Dodge's financial department disclosed to Rival House News yesterday, confirming their radical new policy, stating, "They're looking for a unique kind of customer for the new Charger and hybrid Daytona. They really want those whose FICO scores reflect a devil-may-care attitude and a healthy disregard for financial responsibility. These thrill-seekers truly embody the spirit of the Charger."
This leaked statement has left industry experts scratching their heads. "I've seen some interesting marketing strategies in my time," commented auto analyst Maria Rodriguez, "but this 'bad credit, no problem' approach is really something else!"
The move seems to be part of Dodge's new strategy to increase street exposure and make performance cars more inclusive for buyers who may feel like life hasn't offered them a fair chance. The campaign, expectedly, has received a warm welcome from some quarters.
"Finally, a car company that understands me," said Randy Cook of DeSoto, Missouri. Cook, with his FICO score of 390, is now the proud owner of a brand-new Charger Daytona, his smug smile a stark contrast to Becker's bewildered frown. Cook cheered, "That Exper[ian] Boost really do work!"
While this news has brought joy to some, it has left the rest of the industry questioning Dodge's audacious strategy. Only time will tell if this bold move will pay off or if Dodge will have to perform a rapid U-turn. Until then, overqualified buyers might have to set their sights on less rebellious car manufacturers.
