Rival House Sets Sights on Corner Naming at Proposed Chicago F1 Circuit

Rival House Sets Sights on Corner Naming at Proposed Chicago F1 Circuit

The Renowned Car Culture Collective Places Bid for Northerly Island Park and Corner Naming Rights


Chicago, IL - Rival House, the dynamic collective known for its passion for European and JDM street car culture, has announced its bid for the coveted corner naming rights at the proposed future Chicago Formula 1 circuit. The ambitious bid, centered around Northerly Island Park near the iconic Adler Planetarium, showcases Rival House's commitment to pushing the boundaries of car culture and leaving an indelible mark on the motorsports landscape.

The proposed Chicago F1 circuit, located on the picturesque Northerly Island Park peninsula, has generated immense excitement among motorsports enthusiasts. With its stunning waterfront backdrop and close proximity to downtown Chicago, the circuit promises to be a thrilling addition to the Formula 1 calendar. As plans for the circuit move forward, Rival House has seized the opportunity to place their bid for a corner near the revered Adler Planetarium.


Rival House's bid represents more than just a desire for recognition; it exemplifies their commitment to celebrating the passion and creativity that drives the car culture forward. By securing the naming rights to a corner near the Planetarium, Rival House aims to leave an enduring legacy at the very heart of this future motorsports gem.

The corner naming rights would provide Rival House with a unique platform to further promote their brand and support the street-level automotive enthusiasts. It would serve as a testament to their dedication in nurturing talented individuals and fostering an inclusive environment within the car culture. Moreover, it would solidify Rival House's presence in the global motorsports scene, elevating their status.

While the selection process for the corner naming rights is ongoing, Rival House CEO Rion Harrison remains optimistic about the outcome. Harrison was asked about the bid in a recent interview, “The outcome of our bid is yet to be determined, but Rival House has already began developing campaigns surrounding the placement and shopping for designers local to the St. Louis market. We feel this is a good step forward for the club and hope to bring some of the talent out of our city into the spotlight.”


As the selection process unfolds, Rival Hhouse staff and the automotive community eagerly awaits the announcement. Should Rival House secure this prestigious opportunity, it will undoubtedly mark a significant milestone for the collective and the culture they champion.

Note: The information in this article is based on the proposed plans for the Chicago F1 circuit at Northerly Island Park near the Adler Planetarium. The selection process for corner naming rights is ongoing, and Rival House's bid does not guarantee their selection.

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