The Rivival: rebrand and launch

The Rivival: rebrand and launch

Rival House Drip Logo Purple
St. Louis, MO - Rival House, a dynamic collective of creatives with a shared passion for European and JDM street car culture, recently announced its rebrand, signaling a renewed dedication to their mission of existing as more than just another car community; it’s a living, breathing entity that partners with automotive brands to sponsor and promote drivers, events, and projects.


The rebranding of Rival House is a statement of intent. It signifies their commitment to collaborate with popular automotive brands to elevate and empower the talented individuals who bring these machines to life either building, driving, documenting, or simply hard parking at your local Hooters. By partnering with existing brands, Rival House aims to provide be a provider of strategic resources and an aggregate of relevant media.


Rival House is a space where everyone, regardless of their background or expertise, can find a place to share their love for automobiles. As they forge partnerships with automotive brands, they create opportunities for drivers to showcase their skills and talents. It's a collaborative effort that breaks down barriers and fosters an environment where enthusiasm for car culture can thrive.

Beyond fostering a community, Rival House offers a unique touch to car culture through its exclusive line of apparel and merchandise. Each piece is more than just a fashion statement; it's a symbol of one's love for automobiles and a way to support the collective's mission of promoting drivers, events, and projects. By wearing Rival House apparel, members and supporters become ambassadors for the vibrant car culture they represent.

With its rebrand, Rival House is not just changing its look; it's reaffirming its commitment to partnering with automotive brands to sponsor and promote drivers, events, and projects. It's an invitation to all car enthusiasts to be part of an extraordinary journey where collaboration, sponsorship, and support drive the car culture forward. It's a promise to continue pushing the boundaries of what it means to be a car enthusiast, to celebrate talent, and to create a culture that is as diverse, passionate, and creative as the machines it celebrates.

Rival House's rebrand is a celebration of the past and a promise for the future. It's a commitment to continue building a culture that thrives on partnership, sponsorship, and a shared love for automobiles. This rebrand is not just a logo refresh and a new website—it's a statement, a promise, and a vision for the future where collaboration with automotive brands fuels the growth and success of drivers, events, and projects within the car culture.

Back to blog